Where data meets purpose.
Strategy | Tools | Circular Economy | Research & Development

01 - ABOUT US
Kuona was born from the desire to revolutionise how businesses design and develop new products and services.
We believe that fundamentally, sustainability is about aligning human activities with natural systems. This integration and alignment of business and nature requires innovation and data, that's where we come in.
The extraction, refinement and manufacturing of raw materials into final products is a significant contributor to the environmental crises. Our mission is to catalyse the transition to a resource efficient Circular Economy by providing cutting-edge insights, tools, and products. Each tailored to the unique needs of businesses in their specific context.
We aim to inspire, educate, and empower our clients to embrace circularity as a core principle, driving profitability, resilience, and responsible resource stewardship.
OUR VALUES

Integrity
We operate with transparency, diligence and trust. Integrity is at the core of everything we do, we continuously challenge ourselves to make sure we remain true to our purpose.

Creativity
Nature is creative, complex and curious. So are our solutions. By learning from the world around us, we choose to remain aligned with creativity of our Universe.

Excellence
We will not sway from delivering work that is of the highest possible standard.
02 - SERVICES
Kuona provides organisations with the tools and insights they need to accelerate their transition to a Circular Economy, exponentially.
We enable business transformation by combining industry knowledge, scientific principles and data. Our agility matches the exponential need for innovation to counter the growing consequences of a linear economy.
Sustainability & Circularity Strategy
We help organisations discover and realise their circularity potential. We help quantify the commercial and environmental impacts of choices with the aim of transforming businesses into profitable, circular organisations.
Bespoke Tool Development
Wherever you want to go on your sustainability journey, we will create the tools to support decision making. Every organisation is different, that’s why we pay attention to the specific nature of an organisation and provide them with the tools they need to help track, implement and monitor their sustainability work.
Design for Circularity (D4C)
We are rooted in engineering and scientific foundations. We leverage years of experience developing world class products, to make sure your product contributes to a sustainable material economy of the future.
Research & Development (R&D)
We work with organisations to develop new solutions that meet product and Sustainability requirements. R&D is in our DNA, we get excited about bringing innovation to the world.
We help organisations design and implement their sustainability strategy and realise their circularity potential.
Meet our Founder Tawanda Bwerudza
Tawanda is a technically-minded leader specialising in problem solving, systems-thinking and strategy. Having worked in various capacities throughout automotive value chains, Tawanda combines his deep knowledge of products, materials, Circularity and supply chains to deliver innovative business solutions built from a core of science and data.
Tawanda's expertise and passion stem from his training and experiences in business:
Sustainability & Circular Economy
Research & Development
At Polestar and IAC Tawanda was responsible for the engineering development of key automotive systems such as Instrument Panels, Consoles and Soft Trim. He led key activities such as supplier management, tooling development and sign-off as well as ensuring integration with various other key commodities and projects.
Tawanda holds a Bachelor's degree in Mechanical Engineering from the University of Coventry and a Master's degree (by research) in the decarbonisation of instrument panel mouldings from the University of Warwick.
03 - Blog
Articles coming soon
Embracing Interconnectedness: Our Commitment to Innovation and Sustainability
Kuona: Embracing Interconnectedness for a Sustainable Future
Embracing Interconnectedness: Our Commitment to Innovation and Sustainability
Kuona: Embracing Interconnectedness for a Sustainable Future
Embracing Interconnectedness: Our Commitment to Innovation and Sustainability
Find out how we could work together.
Get in touch with us at info@kuona.co.uk or message us below.